Master-Class in Almaty From 25 to 26 April 2018

Master-Class in Almaty From 25 to 26 April 2018

From 25 to 26 April 2018 Master-Class on “Innovation Strategy Management” took place in Almaty with the participation of colleagues from Riga Technical University. On the first day of Master-Class main objectives for Kazakh universities of APPLE project were addressed, as well as first sessions on Project Management (main concepts, definition of market needs, concept creation and development, product concept) were conducted. On the second day of the Master-Class Innovation Management was in the center, as well as planning of business processes, marketing MIX matrix development, phases of project management, product strategy, presenting of new offer to the market and prototype presentations

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